Personal Selling focuses on face-to-face interaction and personal communications between a seller and a buyer. By developing a relationship with a buyer, the seller uses the opportunity to specifically target needs and persuade decisions.
|MKT 405||Consumer Behavior||3|
|MKT 608 / ENTR 608||Selling and Sales Force Management||3|
|COMM 302||Interpersonal Communication||3|
Choose one additional communications elective course:
|COMM 312||Nonverbal Communication|
|COMM 325||Speaking for Business and the Professions|