Personal Selling focuses on face-to-face interaction and personal communications between a seller and a buyer. By developing a relationship with a buyer, the seller uses the opportunity to specifically target needs and persuade decisions.
| Course: |
Title: |
Hours: |
| MKT 300 | Marketing | 3 |
| MKT 405 | Consumer Behavior | 3 |
| MKT 608 / ENTR 608 | Selling and Sales Force Management | 3 |
| COMM 302 | Interpersonal Communication | 3 |
|
Choose one additional communications elective course: |
3 | |
| COMM 311 | Persuasion | |
| COMM 312 | Nonverbal Communication | |
| COMM 325 | Speaking for Business and the Professions | |