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BARTON SCHOOL STRATEGIC PLANNING COMMITTEE

JPEG ImageStrategic Planning at the W. Frank Barton School of Business

During the 2012-13 academic year, the Wichita State University Strategic Planning Committee developed Phase 1 of a new university plan (see here for more information). In the following year, the Barton School developed a new college plan as part of Phase 2 of the Wichita State University strategic planning initiative. The Barton School’s new strategic plan was designed to align with the WSU strategic plan.

To launch the Barton School strategic planning initiative, in August 2013, Dean Claycomb created a Strategic Planning Committee. The committee’s task was to develop a strategic planning process, and facilitate the college-wide development of a 5-year plan. (See here for a description of the strategic plan elements.)

Vision, Mission, and Values

The first step in the planning process involved reexamining the Barton School vision, mission, and values.

  • A college-wide survey was conducted about the Barton School vision, mission, and values. (See here for the survey results.)
  • A college-wide meeting was held to discuss the vision, mission, and values. - Meeting agendas and minutes for all Strategic Planning meetings are available here. The minutes of the college-wide vision, mission, and values meeting are available here.
  • Based on the survey results and meeting, the Barton School developed the new vision, mission, and values.

Strategic Analysis

The second step in the planning process involved conducting strategic analyses.

  • To analyze the Barton School’s external environment, internal environment, and competitors, the Strategic Planning committee used these guidelines.
  • The committee developed three reports based on the analyses
    • An Environmental Analysis report – because this report contains confidential data, it was placed on the Barton School shared network drive
    • An Internal Analysis report – because this report contains confidential data, it was placed on the Barton School shared network drive
      • Ï‚ In completing the internal analysis, the committee conducted an internal survey of college members. The survey results are available here.
  • A Competitor Analysis report – because this report contains confidential data, it was placed on the Barton School shared network drive
    • In completing the competitor analysis, the committee conducted a survey of Barton School staff, faculty, and students.
    • Here are the staff and faculty results
    • Here are the student results.

Goals

The third step in the planning process involved developing goals based on the Barton School’s vision, mission, and values, the results of the strategic analyses, and the WSU goals

Brainstorming

The fourth step in the planning process involved brainstorming ideas of how to accomplish the goals. Note that this step occurred while the goals were being refined

  • A 5-step brainstorming process was used to generate, discuss, and evaluate ideas (“proposals”).
  • 63 proposals were developed
  • After discussing the proposals, an online evaluation form for each proposal was sent to every Barton School member. See here for the evaluation results.
  • The Barton School Executive Team reviewed the proposals and evaluation results at the end of the Fall 2013 semester and determined which proposals should be further developed in the Spring 2014 semester. See here for the Executive Team’s decisions.
  • The Strategic Planning committee reviewed the proposals to determine if there were “missing pieces” – goals for which proposals had not been developed
    • o The committee determined that there had been no proposal related to the development of revised Barton School appraisal and incentives systems (Goal 2) and no proposal related to which national business school ranking(s) should be benchmarked (Goal 3)
    • o Dean Claycomb asked the committee to
      • lead an effort to develop and propose revised appraisal and incentives systems in the Spring 2014 semester 
      • select which national business school ranking(s) should be benchmarked

Objectives & Action Items

The fifth and sixth steps of the planning process involved developing objectives that support the goals, and creating a list of action items for each objective.

Strategic Planning Document

After completing the planning process, the Strategic Planning Committee complied and submitted a document that contained the Barton School’s new vision, mission, values, goals, objectives, and action steps.

Barton School 2014 Strategic Plan