Mission and Goals
As WSU's central marketing and communication agency, University Relations seeks:
To manage the brand of Wichita State University and lead the effort to improve and grow WSU's brand image.
To help advance WSU's mission by effectively supporting student recruitment, retention, and fundraising efforts.
To partner with university entities to help them achieve their marketing goals while leveraging and supporting the WSU brand.
To help connect members of the campus community with each other and to tell WSU's story to the world beyond campus.
To develop our professional marketing expertise and to help others throughout the university improve their marketing knowledge and practices.
» Read the University Relations matrix goals
» Read the University Relations 2009 department goals