Richard (Rick) Muma was born in Wichita, Kan., but raised in Houston, Texas. He earned a Bachelor of Science in Physician Assistant Studies from the University of Texas-Galveston, an MPH in Community Health from the University of Texas-Houston, and a PhD in higher education administration from the University of Missouri-St. Louis. Rick has nearly 30 years of experience as an professor/administrator and physician assistant (PA) in internal medicine and infectious diseases. Before assuming the Senior Associate Vice President for Academic Affairs and Strategic Enrollment Management position at WSU in 2011, he served as Chair and Professor in the Departments of Public Health Sciences and Physician Assistant. Prior to joining the WSU faculty, Dr. Muma served as Chair for Saint Louis University's Department of PA Education and an Assistant Professor at the University of Texas-Galveston, Department of PA Studies. As the senior AVP for enrollment management, Muma is leading the implementation of the University's strategic enrollment management (SEM) plan approved in 2016. The SEM plan is all encompassing in terms of enrollment, focusing on the typical freshmen, but also using tactics to improve enrollment of underrepresented minorities, first-generation, transfer, online, and returning adult students, and those currently in the workforce. A major focus of the SEM plan is to create a culture of enrollment among the WSU faculty and staff where everyone engages in the recruitment and retention of students. Prior to his current role, Muma has been very active in reshaping health profession education at Wichita State. Most notably he was responsible for developing undergraduate degrees for paramedics and health science majors, a master degree in physician assistant studies, and reorganizing the Department of Public Health Sciences to include undergraduate degrees in health services management/ community development and health science and a graduate degree in Aging Studies. He's still involved in his research on healthcare issues, with a current project focusing on the effects of rapid energy exploration on older adults in Kansas. He has published his research in notable journals and has edited four books, two on HIV infection and two others on patient education.