Marketing Major

Bachelor of Business Administration

Department of Marketing

Marketing involves the design, pricing, promotion and distribution of goods and services for consumers. Marketing encompasses consumer behavior, retail business site selection, store layout, distribution, promotion of new and existing products or services, impact of foreign cultures on marketing systems, budgetary issues, market information gathering and sales force management.

The Marketing Department at Wichita State University provides students with classes designed to help students grasp marketing’s critical role in analyzing consumer needs and the importance of securing information designed to ensure that goods, services and ideas created by a firm match buyer expectations. Also, available is an emphasis in real estate.

Degree Requirements

All Academic Degree Requirements

Model Programs and Check Sheets