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BUSINESS ADVISING CENTER

 Marketing (MKT)

Major Requirements 

See Full Degree Requirements

* MKT 300 must be completed with a grade of C+ (2.30) or better.

* All majors must have at least 12 unduplicated credit hours.

* Marketing major consists of 21 credit hours.

Excerpt from current catalog. Your requirements may vary based on your catalog year.

Required Courses for MKT majors (9 credit hours):

  • MKT 403 Marketing Research (3)
  • MKT 405 Consumer Behavior (3)
  • MKT 609 Marketing Programs (3)

Major Electives - choose 2 courses (6 credit hours) from the following:

  • MKT 404 Retail Management (3)
  • MKT 407 Marketing for Service and Nonprofit Organizations (3)
  • MKT 601 International Marketing (3)
  • MKT 607 Promotion Management (3)
  • MKT 608 Selling & Sales Force Mgmt. (3)

Major Electives - choose 2 additional upper-division electives (6 credit hours) from approved list.

  • See Business academic advisor for selection.