Marketing Courses
For more information on marketing courses, contact the Department of Marketing and Entrepreneurship at (316) 978-3367.
Lower-Division Courses
Mkt. 190. Selected Topics (1-3).
Repeatable with departmental consent.
Upper-Division Courses
Mkt. 300. Marketing (3).
A description and analysis of the concepts and tools used by managers in planning and evaluating marketing decisions. Specific topics include product development, pricing, distribution, promotion, information processing, international marketing, and marketing in contemporary society. Prerequisites: junior standing, advanced standing.
Mkt. 390. Special Group Studies in Marketing (1-3).
Repeatable with instructor consent. Prerequisite: junior standing, advanced standing.
Mkt. 403. Marketing Research (3).
Cross-listed as Entre. 403. A study of the design and implementation of research procedures that support systematic and objective decision-making for marketing planning and strategy development. Prerequisites: Econ 231 and 232, Mkt. 300, junior standing, advanced standing.
Mkt. 404. Retail Management (3).
An examination of the essential principles and practices of retail business management, including site selection, store design and department layout, merchandise management, sales promotion, and customer services. Also considers the broad issues of modern marketing and financial strategies as they affect retail distribution. Clarifies new influences at work in the retailing environment. Prerequisites: Mkt. 300, junior standing, advanced standing.
Mkt. 405. Consumer Behavior (3).
A study of a variety of concepts in the behavioral sciences related to specific topics in consumer behavior, including consumer decision processes; reference groups; and sociological, psychological, and economic aspects of consumer behavior. Prerequisites: Mkt. 300, junior standing, advanced standing.
Mkt. 407. Marketing for Service and Nonprofit Organizations (3).
A study of the unique marketing challenges faced by service and nonprofit organizations. Evaluates marketing concepts and appropriate marketing programs from the perspective of service organizations. Prerequisites: Mkt. 300, junior standing, advanced standing.
Mkt. 420. Developing a Marketing Plan (3).
Cross-listed as Entre. 420. Emphasizes the analysis and tools required in the development of a marketing plan for a new or existing organization. With extensive use of traditional and web based research, the student develops a marketing plan that positions the firm to achieve a competitive advantage in the market place. Prerequisites: Entre. 310C, Mkt. 300, or instructor's consent, junior standing, advanced standing.
Mkt. 481. Cooperative Education (1-3).
An academic program that expands a student's learning experiences through paid employment in a supervised educational work setting related to the student's major field of study or career focus. Offered Cr/NCr only. Prerequisites: junior standing, advanced standing, and 2.250 GPA.
Mkt. 491. Independent Study (1-5).
Offered for Cr/NCr only. Closed to graduate credit. Prerequisites: junior standing, advanced standing, 2.750 GPA in marketing.
Mkt. 492. Internship in Marketing (1-3).
Offered for Cr/NCr only. Prerequisites: junior standing, 2.750 GPA in marketing, and instructor consent.
Courses for Graduate/Undergraduate Credit
Mkt. 601. International Marketing (3).
Cross-listed as IB 601. Problems and procedures of marketing in foreign countries. Includes the effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Mkt. 300, junior standing, advanced standing.
Mkt. 607. Promotion Management (3).
An analysis of all issues involved with the promotion of an organization and its products or services. Students develop coordinated marketing strategies in the areas of advertising, personal sales, public relations, and special promotional activities such as direct marketing, interactive media, and sales promotion. Prerequisite: Mkt. 300, junior standing, advanced standing.
Mkt. 608. Selling and Sales Force Management (3).
Cross-listed as Entre. 608. An analysis of current behavioral concepts of personal selling and the problems and policies involved in managing a sales force. Prerequisites: Mkt. 300, advanced standing.
Mkt. 609. Marketing Programs (3).
A study of all the aspects of the marketing mix that are integrated to make an effective and coordinated marketing program. Prerequisites: Mkt. 300, 6 additional hours of marketing, junior standing, advanced standing.
Mkt. 690. Seminar in Selected Topics (1-5).
Repeatable with instructor consent. Prerequisites: junior standing, advanced standing.
Mkt. 750. Workshop in Marketing (1-4).
Prerequisite: Junior standing.
Courses for Graduate Students Only
Mkt. 801. Marketing Management (3).
Develops an understanding of the difference between a sales/marketing department and a marketing orientation. Emphasizes the integral role of a marketing orientation throughout the modern organization. Prerequisite: Mkt. 800 or equivalent.
Mkt. 803. Marketing Analysis (3).
An application of the scientific method to the design and implementation of research procedures that support the need for management decision-making, planning, and strategy development in the market place. Prerequisite: MBA 801 or equivalent.
Mkt. 805. Consumer Decision Processes (3).
An examination of different aspects of the behavior of consumers and of the factors that help explain their behavior. Includes an analysis of current concepts and models. Prerequisite: MBA 801 or instructor consent.
Mkt. 890. Seminar in Special Topics (1-3).
Repeatable with departmental consent.
Mkt. 891. Directed Studies (1-5).
Prerequisite: Departmental consent.