Growing Rural Businesses Certificate Program
	Earn Your Rural Business Certificate!

Current Location: Dodge City

The Center For Entrepreneurship's Growing Rural Business Certificate Program is an 11-week certificate program that provides practical, applied knowledge customized for the specific needs of rural businesses. These dynamic group sessions, offered throughout the state, are designed to grow your business and help you develop resourceful business partnerships.

Program Details:

• Thursdays from 3:00 pm - 6:30 pm.
• April 4 - June 13
• Dodge City Community College
  2501 N.14th Avenue
  Math/ Science Building Room 107
• $200.00 for the entire program 

Tentative Program Schedule

To register, contact:

Joann Knight | P 620-227-9501 | jknight@dodgedev.org

Debbie Harris| P 620-227-9501 | dharris@dodgedev.org

Wendy Veatch | P 316-978-3000 | wendy.veatch@wichita.edu
 

Entrepreneurial Mindset for Small Businesses    -  April 4                             COMPLETED

Dr. Tim Pett; Director, Center for Entrepreneurship and Professor

Assessing your entrepreneurial spirit; building a business concept statement and vision.

The Marketing Plan: The Roadmap for Success    -    April 11                       COMPLETED

Dr. Chris Broberg; Assistant Professor

Applying market research and market segmentation, components of a marketing plan.

 Developing a Comprehensive Promotional Strategy     -    April 18              COMPLETED

           Mrs. Dotty Harpool, Director, Barton School Community Initiatives and Instructor

            Media buying, press releases, how to develop and measure promotional materials. 

Creating Value for Your Customers    -    April 25

Dr. Don Hackett, Family Business Fellow and Associate Professor

Customer service/consumer behavior, exceeding customer needs before, during and after.

The Nuts and Bolts of Advertising    -    May 2

Mrs. Dotty Harpool, Director, Barton School Community Initiatives and Instructor

Ad strategy, placement, locating and reaching your customers, recognizing target markets.

Basic Sales Techniques and Practices for Selling    -    May 9

Dr. Don Hackett, Family business Fellow and Associate Professor

Selling the concept and the keys of making a sale, identifying a potential customer.

Fundamental Tactics and Approaches of Merchandising    -    May 16

          Dr. Jim Wolff, Kincaid Faculty Fellow and Professor

          Point of purchase display, point of sale system, retail pitch plan, approaching

          gate-keepers.

 Keeping a Financial Focus: Impact on Marketing and Business Operations    -    May 23

          Dr. Atul Rai; Director, Associate Professor and Larry Jones Faculty Fellow

          Monitoring critical numbers and financial control systems of your business.

Getting the Best From Others: The Employee Factor    -   May 30

Dr. Gaylen Chandler, Barton Distinguished Chair in Entrepreneurship and Professor

How to attract, retain and dismiss employees, feedback, building team consensus.

 Strategies and Skills for Contract Relationships    -    June 6

           Mr. Larry Spurgeon (J.D.); Larry Jones Faculty Fellow in Business Ethics and Instructor

           Improving vendor relationships, negotiations, and contracts for positive (win/win)

           outcomes.

Bringing it All Together: Developing an Effective Niche Strategy    -    June 13

Dr. Jim Wolff, Kincaid Facult Fellow and Professor

Developing a competitive advantage in the marketplace.

For more information contact

Wendy Veatch | P 316.978.3000 | wendy.veatch@wichita.edu

Partners: