|
February 15, 2013 - Drive Sales and Increase Customers Overnight with Google AdWords –Andrea Feodorov
According to the research firm, eMarketer, Google will dominate online search, display, and mobile advertising in 2013, leaving everyone else the dust. With mobile sales expected to top 50%
of all online transactions, Google advertising is no longer just a tool in the search for prospects. It’s the tool. And those who know Google AdWords will be rewarded in pure gold.
This course will teach you:
- How to Setup and Navigate Your Account, Set Bids and Budgets
- How to Setup, Structure and Organize Your Campaigns
- How to Trigger or Target Your Ads with Pinpoint Precision
|
|
February 22, 2013 - Capitalize on Creative Business Ideas - Dr. Gaylen Chandler
In this session we discuss where business opportunities come from. The best business ideas emerge as effective solutions to problems. These solutions could likely result in unique or
improved products, services, and more effective and efficient business processes. Thus, creative problem solving is the foundation for viable business ideas. Specifically we will
address three issues:
- Listening and paying attention to customer problems
- Learning how to identify root problems rather than treating symptoms
- Experimentation as a method for achieving high quality solutions
|
|
March 1, 2013 - Goal Setting: How to Execute and Win - Dr. Don Hackett
This program will delve into the essential and proven managerial tool of goal setting, which most managers and leaders agree is critical to success. We will explore how to apply
organizational, departmental, and team goal setting with proven methodology. Lastly, there will be an overview of the mistakes that managers often make in utilizing goal setting. Topics
will include:
- Organizational and individual goal setting
- Departmental goal setting
- Team goal setting
- Firm goal setting
|
March 8, 2013 - The Art of the Business Plan & Investor Pitch - Dr. Chris
Broberg
Business plans are not only vital to the entrepreneur but are also necessary to “sell” the business idea to potential business partners such as investors, bankers, employees, and
business plan judges. While there is value in putting any thoughts and ideas regarding a new venture on paper, there are differences between a good business plan and a less effective
one. This session will focus on how to:
- Construct an effective business plan
- Outline key sections and content
- Emphasize ways to craft your ideas to attract potential business partners pitch and present your plan
|
|
March 15, 2013 - How to Market Your Business on Pinterest - Andrea Feodorov
Pinterest drives more web traffic than Google+, YouTube and LinkedIn …combined! And though Facebook still drives more traffic, their Average Order Value (AOV) is half that of
Pinterest. The reason is intent. Pinterest users are searching for you, not milking virtual cows. With one click they are on your checkout page or purchasing straight from the gift section.
This class will teach you how to:
- Setup and Navigate a Business Account
- Craft a Successful Marketing Strategy (with examples from Fortune 500 companies)
- Analyze Campaigns, Measure Your Pins’ Effectiveness and Increase Brand Loyalty
|
|
March 22, 2013 - Consumer Behavior: Analyzing the Decision Making Process - Ms. Dotty Harpool
Do you ever wonder why consumers buy the brands and products that they do? Consumers all follow a specific decision making process when they buy products. By understanding how
consumers think, you can be ready to introduce your product into the buying process. Topics will include:
- Stages of the consumer decision making process
- How friends, family, and media affect the decisions consumers make
- How consumers process information and use information to make decisions
- What really motivates consumers to make a purchase?
|
|
March 29, 2013 - Financial Statements Reporting and Planning for Small Businesses - Dr. Atul Rai
Financial Statements Reporting and Planning for Small Businesses.
Topics will include:
- Cash flow analysis
- Budgeting, planning and forecasting
- Cost-volume-profit analysis
|
|
April 5, 2013 - Cloud Computing: How It Will Change IT Forever - Andrea Feodorov
Networks and IT departments have been a costly yet necessary expense of doing business. But a process called virtualization has revolutionized the way we access the web …a process as
transformative as the one that ushered electric utilities. This session will look at where we have been, how Cloud Computing will change the way we interact, and the ramifications for
business. You’ll learn:
- Virtualization and the Democratization of Computing: What It Means For You
- Scalability and Fast Provisioning: The Benefits of Cloud Computing
- Commoditization of Infrastructure: The Ramifications of Dwindling Infrastructure Providers
|
|
April 12, 2013 - The Business of Franchising: Is it Right for You? - Sam Moyers
As a potential “Franchisee” discover lessons learned regarding buying a franchise as a method of owning your own business. As well as key questions to ask yourself and the
Franchiser to determine if a franchise is right for you. If you have a successful business that you believe has the potential to become a franchised system, what opportunities and
obstacles are there in the decision; and what are the key questions to ask yourself before you begin the process to become the Franchiser?
Topics covered will include:
- What types of Franchises are there?
- Does a perfect Franchise exist?
- Are Franchises worth the money?
- Is a Franchise business right for me as a Franchisee?
- Is a Franchise business right for me as the Franchiser?
|
