Mission and Goals

As WSU's central marketing and communication agency, University Relations seeks:

  • To manage the brand of Wichita State University and lead the effort to improve and grow WSU's brand image.
  • To help advance WSU's mission by effectively supporting student recruitment, retention, and fundraising efforts.
  • To partner with university entities to help them achieve their marketing goals while leveraging and supporting the WSU brand.
  • To help connect members of the campus community with each other and to tell WSU's story to the world beyond campus.
  • To develop our professional marketing expertise and to help others throughout the university improve their marketing knowledge and practices.