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THINKERS, DOERS, MOVERS, AND SHOCKERS

I am Wichita State

What is it?

In response to feedback from Wichita State University faculty, staff, students and alumni, as well as changes in the higher education environment, WSU developed and launched its first-ever brand development campaign in Spring 2001. WSU created this campaign using internal resources, with a creative team pulled together from University Communications, Publications and Advertising, and Media Resources Center staff under the direction of Bruce Erickson, executive director of Marketing and Communications and Elizabeth King, vice president for university advancement. The campaign's second phase launches in February 2002, featuring a new group of WSU Thinkers, Doers, Movers and Shockers.

When can I see it?

Wichita State University's advertising campaign debuted Sunday, February 11, 2001 with television and newspaper advertising. The ads will air on local network affiliate stations and cable TV, as well as in regional newspapers. The ads feature faculty, staff, students and alumni.

Why is WSU doing this?

The campaign goal is to build positive awareness of, and pride in, Wichita State University and the resources it brings to our community and region.

What is the campaign's message?

The people associated with WSU -- faculty, staff, alumni, and students -- are thinkers, doers, movers, & Shockers. They are a diverse and accomplished group of people who are proud to claim their WSU affiliation.

The Ads:

 

Spot #1 (click here to view ad)

Dean Headley

Romey Lopez

Dave Stallworth

Dean Headley

Romey Lopez

Dave Stallworth

Co-Inventor, Airline Quality Rating System

First Generation College Student

NBA World Champion

WSU Professor of Marketing

WSU Triple Major

WSU Alumnus

http://www.wichita.edu/business

http://www.wichita.edu

http://www.wichita.edu/athletics



Spot #2 (click here to view ad)

Eric Sexton

Linda Enegren

Cornell Cheung

Eric Sexton

Linda Weir-Enegren

International Graduate Student

WSU Director of Goverment Relations

Founder - Rainbows United,
Roots and Wings

WSU Audiology Major

WSU Alumnus

WSU Alumna

http://www.wichita.edu/education

http://www.wichita.edu

http://www.wichita.edu/education

 

Spot #3 (click here to view ad)

Juanita Tate

Bobby Gandu

Karla Burns

Juanita Tate

Bobby Gandu

Karla Burns

30 Year Nursing Instructor

Honor Student/Shocker Maniac

Tony Award Nominee

WSU School of Nursing Chair

WSU Marketing Major

WSU Alumna

http://www.wichita.edu/nursing

http://www.wichita.edu/business

http://www.wichita.edu/finearts

juanita.tate@wichita.edu

 

 

 

Spot #4 (click here to view ad)

Lee Pelton

Andi Bannister

Merritt Gaunt

M. Lee Pelton

Andra Bannister

Merritt Gaunt

President - Willamette University

Director, Regional Community Policing Institute

Fran Jabara Scholar

WSU Alumnus

WSU Professor of Criminal Justice

WSU Entrepreneurship Major

http://www.wichita.edu/las

http://www.wichita.edu/las

http://www.wichita.edu/business



Spot #5 (click here to view ad)

Vanessa Bolen

Ravi Pendse

Gene Stephenson

Vanessa Bolen

Ravi Pendse

Gene Stephenson

Student Ambassador

Computer Technology Researcher

Winningest Active Coach

WSU Communications Major

WSU Professor of Engineering

WSU Head Baseball Coach

http://www.wichita.edu/las

http://www.wichita.edu/engineering

http://www.wichita.edu/athletics

ravi.pendse@wichita.edu

 

Click Here to view Fall 2001 Thinkers, Doers, Movers & Shockers television ads.