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BARTON SCHOOL OF BUSINESS
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Charles Martin
Professor
W. Frank Barton School of Business
Department of Marketing
Clinton Hall, Room 315A
Wichita State University
Wichita, KS
67260-84
Phone: 316-978-7104
charles.martin
@wichita.edu

Charles L. Martin

Professor
W. Frank Barton School of Business
Department of Marketing

Educational Background

Texas A&M, Ph.D.
Marketing, 1986

Major areas of research or creative activity

Business/marketing history, hyphen marketing contributions, calendar-led marketing

Major areas of teaching

Marketing strategy, marketing management, marketing planning

Major areas of service

Editor, Journal of Services Marketing (since 1990)