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BARTON SCHOOL OF BUSINESS
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Robert Ross
Associate Professor
W. Frank Barton School of Business
Department of Marketing
Clinton Hall Room 302
Wichita State University
Wichita, KS
67260-84
Phone: 316-978-3367
Fax: 316-263-0885
robert.ross
@wichita.edu

Dr. Robert H. Ross

Associate Professor
W. Frank Barton School of Business
Department of Marketing

Educational Background

The University of Oklahoma, Ph.D.
Marketing, 1979

Cornell University, MBA
General Business, 1966

Cornell University, AB
Economics, 1964

Major areas of research or creative activity

Consumer Satisfaction
Marketing Research
Consumer Loyalty
Effective Teaching Styles

Major areas of teaching

Introductory Marketing
Marketing Management

Major areas of service

Past Chairman-Sedgwick County Child Start
Past Chairman-Board of Trustees Grace Presbyterian Church
Past President-WSU Faculty Senate
Past President-Society for Case Research
Past Vice President-Southwestern Marketing Association
Past President-American Marketing Association, Wichita Chapter
Past Member-Wichita River Festival-Marketing Board