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BARTON SCHOOL OF BUSINESS
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Chris Broberg
Associate Professor
W. Frank Barton School of Business
Department of Management
Devlin Hall, Room 206
Wichita State University
Wichita, KS
67260-147
Phone: 316-978-5175
Chris.Broberg
@wichita.edu

Chris Broberg

Associate Professor
W. Frank Barton School of Business
Department of Management

Educational Background

Texas Tech University, PhD
Business Administration, 2010

University of Arizona, MBA
Entrepreneurship & Marketing, 1998

Brigham Young University, BA
Political Science, 1995

Major areas of research or creative activity

Business models, customer value propositions, demand-side approaches to innovation and entrepreneurship, innovation.

Major areas of teaching

Entrepreneurship, New Product Development, New Venture Development

Major areas of service

Faculty advisor to Association of Collegiate Entrepreneurs (ACE) student group