Dean Headley Associate Professor W. Frank Barton School of Business Department of Marketing Clinton Hall, Room 304 Wichita State University Wichita, KS 67260-84 Phone: 316-978-3367 dean.headley @wichita.edu
Associate Professor W. Frank Barton School of Business Department of Marketing
Oklahoma State university, Ph.D Services Marketing, 1989
Major areas of research or creative activity
Measurement of service quality and measurement scale development. Measurement of performance quality in U.S. commercial airline industry.
Major areas of teaching
Marketing Research Services Marketing
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