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BARTON SCHOOL OF BUSINESS
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Dean Headley
Associate Professor
W. Frank Barton School of Business
Department of Marketing
Clinton Hall, Room 304
Wichita State University
Wichita, KS
67260-84
Phone: 316-978-3367
dean.headley
@wichita.edu

Dean Headley

Associate Professor
W. Frank Barton School of Business
Department of Marketing

Educational Background

Oklahoma State university, Ph.D
Services Marketing, 1989

Major areas of research or creative activity

Measurement of service quality and measurement scale development. Measurement of performance quality in U.S. commercial airline industry.

Major areas of teaching

Marketing Research
Services Marketing