New marketing head named, advancement area reorganized

9:19:53 AM CDT - Thursday, November 03, 2005

Barth Hague, who has many years of nonprofit marketing experience, has been named associate vice president for marketing and communications at WSU, effective Jan. 3, according to Elizabeth King, vice president for university advancement.

Hague fills the position previously held by Tammy Allen who left WSU in August to work for Allen, Gibbs & Houlik.

Barth Hague
Hague has served as vice president of marketing services with MMA (Mennonite Mutual Aid) in Goshen, Ind., since 1987. He has been responsible for leading corporate communication, marketing research, strategic marketing, planning, and advertising and sales support for the national $1.5 billion fraternal benefit association.

Hague has supervised a research, marketing and public relations staff, and was responsible for $3 million in annual marketing expenditures.

When Hague joins the WSU staff, the marketing, communications, publications and advertising functions that report to that position will be moved from the university advancement division to the new Division of Campus Life and University Relations.

The change in reporting lines are part of a larger restructuring effort going on at the university as a result of King's planned move from her current vice president's position to the new full-time position of president and CEO of the WSU Foundation.

Earlier this fall, the WSU Foundation board of directors determined that King would take over full-time leadership of the organization because of its significant growth over the past decade. In 1993, the total market value of the WSU Foundation and Board of Trustees' assets was $67 million. Now it is $150 million.

WSU President Don Beggs is reassigning units currently in the advancement division, which will no longer exist once King moves to her new position July 1. The Foundation, Board of Trustees, Office of University Communications and Marketing, Office of Publications and Advertising, the Ulrich Museum of Art and the Alumni Association had been reporting to King.

The Division of Student Affairs has been renamed the Division of Campus Life and University Relations. The Alumni Association started working with the division Nov. 1. Because many alumni were active as students, "this new reporting structure allows us to capitalize on these wonderful relationships," Beggs said.

On Jan. 3, the Ulrich Museum, which has already been working closely with the School of Art and Design, will start reporting to the College of Fine Arts.

Also on Jan. 3, the Board of Trustees will begin reporting to Eric Sexton, who is currently director of government relations. The Board of Trustees oversees the mill levy funds received from the city and county governments. Sexton's new title will be executive director of government relations and Board of Trustees.

- Compiled by Inside WSU staff

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